Business Case

The "Sakha" Prayer App

Document Status: Final  |  Date: November, 2021

Project Title Sakha (Working Title)
Vision/Mission To leverage digital convenience to reconnect individuals with Hindu cultural prayers, meditation, and spiritual practices, ultimately fostering peace of mind and reducing daily stress. The aim is cultural preservation and individual well-being over commercial gain.
Objectives
  • Develop and launch a Minimum Viable Product (MVP) within 6 months.
  • Achieve 5,000 active monthly users within the first year.
  • Receive positive user feedback (4.5+ rating) indicating positive impact.
  • Establish a sustainable revenue model to cover operational costs.
High-Level Scope In Scope: Library of essential Hindu prayers (audio/text), guided meditation, progress tracking, daily reminders.

Out of Scope: Complex e-commerce, real-time chat, personalized astrology (for MVP).
Stakeholders Project Lead, Volunteer Content Curators, Developer Team Lead, Community Testers.
Budget & Resources Relies on volunteer effort and open-source tools. Small budget required for hosting and app store fees.

1. The Problem & Opportunity

Modern life is characterized by high stress, busy schedules, and a disconnect from traditional spiritual practices like daily prayers and meditation. Our survey across 5-7 temples and mutts confirms that many individuals desire spiritual engagement but struggle to find dedicated time or recall forgotten prayers. This leads to increased anxiety and a feeling of cultural disconnection.

The opportunity exists to bridge this gap using a widely accessible digital platform (mobile app) that delivers structured, digestible spiritual content in a format that accommodates modern lifestyles.

2. Proposed Solution

The "Shanti Saathi" app will serve as a digital companion for spiritual growth.

3. Target Market

The primary users are busy individuals (young professionals, families) of Hindu faith, both within local communities and the diaspora, who express a desire to reconnect with their spiritual roots but lack time or guidance.

4. Competitive Advantage

While other general meditation or religious apps exist, this app focuses specifically on structured Hindu scriptural learning and guided cultural practices, designed around the constraint of limited time. The semi-commercial/mission-driven approach fosters trust within the specific community surveyed, distinguishing it from purely profit-driven apps.

5. Sustainability & Financial Projections

The app is mission-driven, not profit-driven. Revenue goals are solely focused on operational sustenance and minor improvements.

© Shridhar G Kulkarni | Product Design Portfolio